分析体验式产品的消费者行为：Kantara 电影案例研究

Journal of Informatics Education and Research Pub Date : 2023-12-10 DOI:10.52783/jier.v3i2.359

Dr Nanda Kishore Shetty, Kavana K, Abhilasha M P, Siri R Kini, Ritik Kathuria, Nisarga T Darya, Shirin Dhar, Srinivas Prasad R, Rahul Chandra

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引用次数: 0

摘要

消费者行为的综合检查有关的体验产品，坎塔拉电影，是通过这项研究工作提出。本案例研究深入研究了与这一特定电影产品相关的复杂动态，这些动态控制着决策过程和个人随后的行动。

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Analysing Consumer Behaviour for an Experiential Product: A Case Study of the Kantara Movie

A comprehensive examination of consumer behaviour pertaining to an experiential product, the Kantara movie, is presented through this research work. This case study delves into the intricate dynamics that govern the decision-making process and subsequent actions of individuals in relation to this particular cinematic offering.

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Journal of Informatics Education and Research

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