A Hollow Enterprise: International Criminal Justice and Public Relations

Utilising a framework inspired by Edward Bernays, this article critiques public relations in international criminal justice. The article demonstrates public relations is a hollow enterprise comprised of one-way publicity and legitimation. Outreach and public information campaigns are endeavours reliant on standard messaging tactics that treat constituencies as uncritical and homogenous consumers. Such tactics reflect a deep and entrenched turn to marketing and image-management. Whilst such a turn may be inevitable, tribunals such as International Criminal Court need to establish meaningful relations with the public, developed through listening and a commitment to mutual co-learning that, in turn, can drive organisational improvements. In its absence, public relations is a mere exercise in presentation and will continue to lack significance in the contemporary information landscape