Assist or accuse? Identifying trends in crisis communication through a bibliometric literature review

Communication has always been key to crisis management research, but even more so in recent years, from multiple disciplinary angles. In this bibliometric study and review of the literature, we aim to identify different clusters of crisis communication research in the literature and whether and how much these crisis communication research clusters overlap. With different fields taking an interest in crisis communication, we ask ourselves where the interests of these fields overlap, and to what extent the different communities are aware of each other's work. Apart from offering an overview of topical clusters in crisis communication research and connections between those clusters of studies on crisis communication, we identify and explain two main approaches to crisis communication: a political or accusatory approach, and a functional or assistory approach. We conclude in our study and discussion that these approaches may need to broaden their research horizons to ensure the applicability of crisis communication strategies beyond the countries, media platforms, and audience orientations that have predominantly shaped the existing research landscape.