姊妹店存在和市场竞争对产品分类的影响:来自图书零售业的证据

IF 1.9 4区管理学 Q3 BUSINESS

Service Science Pub Date : 2021-09-01 DOI:10.1287/serv.2021.0275

Tao Chen,Yu Jeffrey Hu,Mohammad Rahman,Jiong Sun

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引用次数: 0

摘要

当消费者所光顾的零售连锁店没有提供他们喜欢的产品时，他们可能会转向从附近的同一连锁店的姐妹店或附近的竞争商店购买这些产品。随着商店级产品分类信息对消费者的可用性越来越高，这种内链和跨链替代效应也会增强。了解姐妹店存在和市场竞争对零售产品分类策略的影响对学者和从业者来说是重要的。在本文中，我们从一家全国性的连锁书店中获得了门店级的产品分类数据，并研究了姐妹店的存在和市场竞争如何对零售连锁店的产品分类产生影响。此外，我们还探讨了这种影响对利基产品和流行产品的不同之处。我们的研究结果表明，附近至少有一家姐妹店减少了产品种类，这种影响对利基产品更强，而附近有一家竞争商店增加了产品种类，这种影响对流行产品更强。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing

When consumers’ preferred products are not carried by the retail chain store they visit, they may switch to purchasing these products from nearby sister stores of the same chain or from nearby competing stores. Such within- and across-chain substitution effects are enhanced as store-level product assortment information becomes increasingly available to consumers. It is important for scholars and practitioners to understand the effect of sister-store presence and market competition on retail product assortment strategies. In this paper, we obtain store-level product assortment data from a nationwide bookstore chain and study how sister-store presence and market competition can have an impact on the retail chain’s product assortment. In addition, we explore how this impact differs for niche and popular products. Our results show that having at least one sister store nearby reduces product assortment and such effects are stronger for niche products although having a competing store nearby increases product assortment and such effects are stronger for popular products.

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来源期刊

Service Science Multiple-

CiteScore

3.30

自引率

4.30%

发文量

期刊介绍： Service Science publishes innovative and original papers on all topics related to service, including work that crosses traditional disciplinary boundaries. It is the primary forum for presenting new theories and new empirical results in the emerging, interdisciplinary science of service, incorporating research, education, and practice, documenting empirical, modeling, and theoretical studies of service and service systems. Topics covered include but are not limited to the following: Service Management, Operations, Engineering, Economics, Design, and Marketing Service System Analysis and Computational Simulation Service Theories and Research Methods Case Studies and Application Areas, such as healthcare, energy, finance, information technology, logistics, and public services.