共生还是寄生?在影响者营销中推进跨学科和社会文化观点的框架

IF 3.5 3区 管理学 Q2 BUSINESS
Lauren Gurrieri, Jenna Drenten, Crystal Abidin
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引用次数: 0

摘要

发表于《市场营销管理》(Vol. 39, No. 11-12, 2023)
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing
Published in Journal of Marketing Management (Vol. 39, No. 11-12, 2023)
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来源期刊
CiteScore
8.00
自引率
11.40%
发文量
79
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