合并公司的产品重新定位*

IF 1.7 4区经济学 Q3 BUSINESS, FINANCE

Journal of Industrial Economics Pub Date : 2023-11-29 DOI:10.1111/joie.12373

Enghin Atalay, Alan Sorensen, Christopher Sullivan, Wanjia Zhu

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引用次数: 0

摘要

我们研究了兼并公司的产品添加和移除的66个合并的样本在各种各样的消费品包装市场。我们发现合并导致合并企业提供的产品数量净减少。合并后的公司倾向于在其联合产品组合的边缘减少或增加产品，其净效应是增加公司内部产品相似性。这些结果与强调类似产品类型之间的成本协同效应或与产品市场特定细分相关的管理核心能力的公司理论相一致。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Product Repositioning by Merging Firms*

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Product Repositioning by Merging Firms*

We examine merging firms' additions and removals of products for a sample of 66 mergers across a wide variety of consumer packaged goods markets. We find that mergers lead to a net reduction in the number of products offered by merging firms. Merging firms tend to both drop and add products at the periphery of their joint product portfolios, with the net effect of increasing within-firm product similarity. These results are consistent with theories of the firm that emphasize cost synergies among similar types of products or managerial core competencies linked to particular segments of the product market.

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来源期刊

Journal of Industrial Economics Multiple-

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： First published in 1952, the Journal of Industrial Economics has a wide international circulation and is recognised as a leading journal in the field. It was founded to promote the analysis of modern industry, particularly the behaviour of firms and the functioning of markets. Contributions are welcomed in all areas of industrial economics including: - organization of industry - applied oligopoly theory - product differentiation and technical change - theory of the firm and internal organization - regulation - monopoly - merger and technology policy Necessarily, these subjects will often draw on adjacent areas such as international economics, labour economics and law.