人工智能与ChatGPT:探索营销教育当前和未来的潜在角色

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-12-01 DOI:10.1080/13527266.2023.2289034

Anna R. McAlister, Saleem Alhabash, Jing Yang

引用次数: 0

摘要

随着越来越多的学生和研究人员对使用人工智能(AI)驱动的技术(如ChatGPT)的担忧，本文提供了人工智能的简要概述，主要集中在聊天…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education

Amid growing concerns about use of Artificial Intelligence (AI)-powered technologies like ChatGPT by students and researchers, this paper provides a brief overview of AI, focusing primarily on Chat...

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.