COVID-19大流行期间疫苗接种运动的直接面向消费者广告(DTCA)专题分析:卫生保健专家的见解

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-12-04 DOI:10.1080/13527266.2023.2289615

Mohammad Reza Paygah, Amir Mohammad Colabi

引用次数: 0

摘要

为应对2019冠状病毒病大流行，伊朗政府加快了疫苗接种工作，特别是引入了国产疫苗COVIran Barekat。广泛的促销活动…

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Thematic analysis of Direct-To-Consumer Advertising (DTCA) for vaccination campaigns during the COVID-19 pandemic: Healthcare experts’ insights

In response to the COVID-19 pandemic in Iran, the government expedited vaccination efforts, notably introducing COVIran Barekat, a domestically-produced vaccine. Extensive promotion campaigns for C...

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.