使用基于价值的框架对潜在的元宇宙用户进行聚类:利用对大胆命题使用和采用元宇宙的看法和态度

IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Rsha Mirza , Miltiadis D. Lytras , Ohoud Alzamzami , Lama Al Khuzayem , Hajar Alharbi , Sultanah Alshammari , Alaa Bafail , Arwa Basbrain , Eaman Alharbi , Nada Bajnaid , Nadia Yusuf , Wadee AlHalabi
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引用次数: 0

摘要

Metaverse是一个新兴的平台,它使用户能够在一个集体虚拟共享空间内相互交互并参与许多活动。虚拟世界正在迅速发展,了解其潜在用户的看法和态度至关重要。因此,本研究旨在研究元宇宙的用户,并获得他们对元宇宙的一些关键变量的意见。这些变量包括核心元界概念、准备程度、易用性、属于元界的意图、采用的意图和价值实现。我们设计了一份在线问卷,旨在测量这些变量。然后,对所有参与者使用各种探索性描述性统计对收集到的数据进行深入分析。随后,我们对来自沙特阿拉伯的参与者进行了进一步的描述性和相关性分析,结果将参与者分为三组。这项工作的结果可以帮助了解当前和潜在的用户,特别是来自沙特阿拉伯的用户。因此,这项研究将有助于开发虚拟空间,增强其功能,并为用户提供最佳体验。我们的研究通过证明一个大胆的基于价值的元宇宙采用框架,为元宇宙理论做出了贡献。本研究还介绍了三种类型的虚拟世界平台潜在用户,怀疑者、不知情者和乐观者,并提供了每个群体的清晰描述。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Clustering potential metaverse users with the use of a value-based framework: Exploiting perceptions and attitudes on the use and adoption of metaverse for bold propositions

Metaverse is a new emerging platform that enables users to interact with each other and engage in many activities inside a collective virtual shared space. The metaverse is rapidly evolving, and it is essential to understand the perception and attitude of its potential users. Therefore, this research aims to study the users of the metaverse and obtain their opinions on some of the key variables of the metaverse. These variables include the core metaverse concept, readiness, ease of use, intention to belong to metaverse, intention to adopt, and value realization. We designed an online questionnaire that aims to measure these variables. Then, a deep analysis of the collected data was conducted using various exploratory descriptive statistics on all participants. Subsequently, we performed further descriptive and correlation analysis on the participants from Saudi Arabia, which resulted in clustering participants into three groups. The result of this work can help in understanding the current and potential users of the metaverse, especially the users from Saudi Arabia. This study will consequently help in developing the metaverse space, enhancing its features, and providing users with the best experiences. Our research contributes to the theory of the metaverse by justifying a bold value-based framework for metaverse adoption. This study also introduces three clusters, Skeptical, Unaware, and Optimists, of potential users of metaverse platforms, providing a clear description of each group.

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来源期刊
Telematics and Informatics
Telematics and Informatics INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
17.00
自引率
4.70%
发文量
104
审稿时长
24 days
期刊介绍: Telematics and Informatics is an interdisciplinary journal that publishes cutting-edge theoretical and methodological research exploring the social, economic, geographic, political, and cultural impacts of digital technologies. It covers various application areas, such as smart cities, sensors, information fusion, digital society, IoT, cyber-physical technologies, privacy, knowledge management, distributed work, emergency response, mobile communications, health informatics, social media's psychosocial effects, ICT for sustainable development, blockchain, e-commerce, and e-government.
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