COVID-19是否改变了Airbnb住宿入住率的因素?马德里是一个案例研究

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2023-11-30 DOI:10.1016/j.jdmm.2023.100837

Adrián Más-Ferrando , Luis Moreno-Izquierdo , José Francisco Perles-Ribes , Antonio Rubia

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引用次数: 0

摘要

在2019冠状病毒病大流行之后，短期租赁需求的动态，特别是在爱彼迎上，发生了关键变化。本研究以马德里为例，采用策略抽样调查入住率、住房属性和在线声誉的变化。利用超似然比检验和享乐型汇总面板数据Logit回归，我们确定了明显的结构性断裂。调查结果显示，需求方议价能力下降，导致租金上涨，信息透明度降低。这些结果为旅游业的利益相关者，尤其是目的地管理者和Airbnb房东提供了重要的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Has COVID-19 changed the factors explaining the occupancy of Airbnb accommodation? Madrid as a case study

In the aftermath of the COVID-19 pandemic, the dynamics of short-term rental demand, particularly on Airbnb, have seen pivotal shifts. Using Madrid as a case study, this research used strategic sampling to investigate changes in occupancy, housing attributes, and online reputation. Leveraging a sup-likelihood ratio test and a hedonic-type pooled panel-data Logit regression, we identified a marked structural break. Findings revealed a diminished demand-side bargaining power, resulting in increased rental prices and reduced information transparency. These results offered critical insights for tourism industry stakeholders, especially destination managers and Airbnb hosts.

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.