犯罪有公关成分:美国推理小说中的公共关系

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2023-11-20 DOI:10.1016/j.pubrev.2023.102396

Karen Miller Russell

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引用次数: 0

摘要

对美国发行的74部以公关人物为主角的小说进行定性内容分析表明，悬疑小说并没有试图复制现实，而是反映了关于诚实、保密和负面宣传的相对价值等问题的辩论。PR从业者适合所有传统的神秘人物角色，但尤其是侦探角色，因为他们可以接触到信息和有权势的人，从而解开谜团，但有时也会迫使他们在客户/雇主和公众利益之间做出选择。该研究证实了Fitch(2015)的观点，即公共关系的流行文化表征在其叙事和一般语境中得到了最好的理解。

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Crime has a PR component: Public relations in U.S. mystery novels

Qualitative content analysis of 74 novels featuring public relations characters distributed in the United States demonstrates that, rather than attempting to replicate reality, the mystery genre reflects debates about such issues as honesty, confidentiality, and the relative value of negative publicity. PR practitioners fit into all of the conventional mystery character roles, but particularly the role of sleuth, where access to information and powerful people allows them to solve the mystery but also sometimes forces them to choose between the client/employer and the public interest. The study confirms Fitch’s (2015) contention that popular culture representations of public relations are best understood in their narrative and generic context.

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.