在线服装购物的虚拟试衣间:消费者认知的探索

IF 1.3 Q3 FAMILY STUDIES

Family & Consumer Sciences Research Journal Pub Date : 2022-02-08 DOI:10.1111/fcsr.12428

Hanna Lee, Yingjiao Xu, Anne Porterfield

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引用次数: 0

摘要

本研究采用定性方法揭示消费者对虚拟试衣间在线服装购物的认知和采用意愿。对美国东南部一所大学的21名学生进行了两次焦点小组访谈(12名女生，9名男生;年龄介乎23至31岁)。根据可取性-可行性框架对定性数据进行分析，得出五个中心类别:功利效益、经验效益、社会效益、技术问题和个人问题。此外，出现了属于两个关键维度之一的几个子类别，要么是感知的可取性，要么是可行性。

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Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions

This study used a qualitative approach to unveil consumer perceptions and adoption intention toward virtual fitting rooms for their online apparel shopping. Two focus group interview sessions were conducted with a total of 21 students at a southeast university in the U.S. (12 females and 9 males; age range 23 to 31 years). The qualitative data were analyzed according to the desirability–feasibility framework, and five central categories emerged: utilitarian benefits, experiential benefits, social benefits, technical concerns, and personal concerns. Additionally, several subcategories emerged belonging to one of the two key dimensions, either perceived desirability or feasibility.

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来源期刊

Family & Consumer Sciences Research Journal FAMILY STUDIES-

CiteScore

1.70

自引率

28.60%

发文量

期刊介绍： Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.