Studying consumer experience of purchasing medicines at the present stage

Modern services for searching and purchasing medicines have a variety of capabilities that make the Internet service convenient to use [1, 2]. It is noted that during the pandemic, consumers of online pharmacies began to use the drug delivery service more often, which prompted the active development of this area. In the post-pandemic period, the upward trend in the use of online pharmacies has continued, however, a significant proportion of consumers still prefer pickup from a conventional point of sale when ordering via digital technologies. The authors' research describes various consumer experiences of purchasing medicines in order to predict the creation of Internet services in the pharmacy segment of the pharmaceutical market.