Digital Health Challenges in Social Entrepreneurship:

Ensuring dignified care for needy populations worldwide is a collective responsibility that transcends geographical and environmental conditions. Modern entrepreneurs and businesses should incorporate social responsibility into their core objectives and success plans, recognizing the influence of underprivileged communities on their operations. However, not all organizations possess the internal capacity to actively practice social responsibility due to factors such as business type or staff profile. Consequently, many companies support other institutions dedicated to social causes, viewing it as a business opportunity that can yield modest profits. This article presents a case study of Diagnext.com, a small company that has devoted 14 years to technological innovation in digital health and has made significant contributions to public healthcare. Their initiatives have had a remarkable impact on the Amazon Rainforest's remote populations, including indigenous communities and river dwellers, facilitating hundreds of thousands of medical consultations annually. The case study aims to understand the main factors that drove Diagnext.com's promoters to invest their knowledge in social innovation and how they are proactively building their future. Key aspects explored include the leadership profile of Diagnext.com, ethical and sustainability concerns, transparency, and social responsibility. By analyzing these factors, the article highlights the importance of integrating social responsibility into business practices and the positive outcomes that can be achieved through technological innovation in addressing the healthcare needs of underprivileged populations.