身体满意度对青少年网络冲动购买行为的影响

IF 0.3 Q3 MEDICINE, GENERAL & INTERNAL
Mustafa KALE, Saadet SAĞTAŞ, Yonca BİR, Ayşe Şenay KOÇ, Murat KOÇ
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引用次数: 0

摘要

目的:本研究旨在确定身体满意度对冲动购买行为的影响,并根据人口统计学因素检测身体满意度和冲动购买行为的差异。资料与方法:数据收集自德国梅尔辛市一所基础大学不同院系的346名学生。采用调查方法,采用通径分析、独立样本t检验和单因素方差分析进行分析。结果:身体满意度对冲动购买行为有正向影响。根据性别和月预算调查了身体满意度和冲动购买行为的差异。身体满意度因性别而异,而冲动购买行为与每月预算有关。结论:随着身体满意度的提高,购买行为趋于增加。男生的身体满意度较高,月预算较高的学生的购买行为较多。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effect of body satisfaction on online impulse purchase behavior of young people
Purpose: This research aims to determine the effect of body satisfaction on impulse purchase behaviour and to detect differences in body satisfaction and impulse buying behaviour according to demographic factors. Materials and Method: The data were collected from 346 students educating different departments at a foundation university in Mersin. The survey method was used and analyzed with path analysis, independent samples t-test, and one-way ANOVA. Results: The positive effect of body satisfaction was observed on impulse buying behaviour. And differences in body satisfaction and impulse buying behaviour were investigated according to gender and monthly budget. Body satisfaction differs by gender, while impulse buying behaviour to a monthly budget. Conclusion: Purchase behaviour tends to increase when body satisfaction increases. Body satisfaction is higher among male students, and the purchase behaviour of students with a high monthly budget is more.
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来源期刊
Cukurova Medical Journal
Cukurova Medical Journal MEDICINE, GENERAL & INTERNAL-
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发文量
159
审稿时长
12 weeks
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