THE MECHANISM OF ADAPTIVE MANAGEMENT OF THE INDUSTRIAL ENTERPRISES’ DEVELOPMENT IN THE CONTEXT OF ENSURING ECONOMIC SECURITY IN THE VIEW OF THE NATIONAL ECONOMY DIGITALIZATION

The article examines the role of digital technologies in the adaptive management of the develop-ment of industrial enterprises in the context of ensuring economic security. Elements of adaptive man-agement of the development of industrial enterprises, external and internal factors are given. The au-thors refer to external factors as economic aspects, political and legal environment, scientific and technical environment and progress, competitive environment, etc., and to internal factors -the level of development of innovation and investment activity, quality management and marketing, coordination of adaptation processes and actions with the strategy of an industrial enterprise etc. It was found that the adaptability of industrial enterprises under the conditions of ensuring economic security during the implementation of digital technologies requires economically justified, effective organizational and technical approaches and solutions in relation to the set goals, as well as the activation of innovation and investment processes. It has been proven that the permanent changes in the external environment in recent decades lead to changes in the tactical and strategic orientations of the functioning of industrial enterprises, which requires quick perception and understanding, as well as an operational reaction to them. It has been determined that adaptability to external changes and the accumulation of practical experience regard-ing flexibility in managing the development of industrial enterprises in the context ofensuring economic security can be considered a modern scientific trend.It has been investigated that the mechanism of adaptive management of the development of in-dustrial enterprises is aimed at ensuring the economic security of industrial enterprises inthe conditions of strengthening digitalization processes and allows using the advantages of the market conditions of the functioning of the economic system and maximum consideration of the interests of industrial enter-prises. It is noted that the adaptivemechanism of development management is an element of the man-agement system of an industrial enterprise, which contributes to influencing the factors that depend on the efficiency and effectiveness of the enterprise as a factor of ensuring economic security in the era of digitalization of the national economy.