INNOVATIVE ACTIVITIES OF THE ENTERPRISE: MISSION, TASKS AND FEATURES OF THE ORGANIZATION

The article found out that the activation of innovative activity is one of the powerful ways to achieve effective development of the enterprise, because it provides significant advantages in the competition on the domestic and foreign markets. It was determined that in the scientific literature there arethree main approaches to understanding the innovative activity of the enterprise as a process, system and activity. The synthesis of such views made it possible to reveal innovative activity as the organization of a scientific research process aimed at creating and implementing innovations with the aim of their further use at the enterprise for the purpose of obtaining profit. Among the main properties of innovative activity, implementation on a commercial basis, mandatory transformation into a new or modernized product or service, presentation of the result on the consumer market is singled out.The mission and goal of the enterprise's innovative activity are delineated, in particular the first is the basic, primary one, on the basis of which the goal aimed at achieving a high organizational-management, technological, scientific-technical level of production, which will give the enterprise advantages inthe fight against competitors, should be formed in the future both in domestic and foreign markets. Achieving the main goal of the innovative activity of the enterprise occurs due to the fulfillment of tasks, among which the maximization of profit, increasing the innovation and economic potential of the enterprise, ensuring the financial stability of the enterprise and its economic security, increasing the market value of the enterprise, developing human capital, etc., are of fundamental importance. In addition, it is proposed to distinguish seven stages in the organization of innovative activities of the enterprise, as a result of which a new corporate strategy based on an innovative approach should be developed.