{"title":"移动阅读时代中国优秀网络漫画平台东漫App运营策略研究","authors":"Yiwei Zhang, Xuegang Zhan","doi":"10.54097/hiaad.v4i2.13417","DOIUrl":null,"url":null,"abstract":"With the popularity of mobile internet and smartphones, the era of mobile reading has arrived. Webcomics, as a popular form of entertainment, have gained the favor of a large number of users. This paper takes the excellent Chinese webcomics platform Dongman APP as the research object, and discusses its operation strategy by comparing it with other platforms such as Kuai Kan APP, Tencent Animation APP, and Korean webtoon. Through research on the operation strategy of Dongman APP and from the perspective of innovative industries, this study provides concrete case comparisons and practical suggestions for the development of other online comic platforms.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on the Operation Strategy of Dongman App, An Excellent Chinese Online Comics Platform in the Era of Mobile Reading\",\"authors\":\"Yiwei Zhang, Xuegang Zhan\",\"doi\":\"10.54097/hiaad.v4i2.13417\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the popularity of mobile internet and smartphones, the era of mobile reading has arrived. Webcomics, as a popular form of entertainment, have gained the favor of a large number of users. This paper takes the excellent Chinese webcomics platform Dongman APP as the research object, and discusses its operation strategy by comparing it with other platforms such as Kuai Kan APP, Tencent Animation APP, and Korean webtoon. Through research on the operation strategy of Dongman APP and from the perspective of innovative industries, this study provides concrete case comparisons and practical suggestions for the development of other online comic platforms.\",\"PeriodicalId\":262395,\"journal\":{\"name\":\"Highlights in Art and Design\",\"volume\":\"40 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Highlights in Art and Design\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54097/hiaad.v4i2.13417\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Highlights in Art and Design","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54097/hiaad.v4i2.13417","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on the Operation Strategy of Dongman App, An Excellent Chinese Online Comics Platform in the Era of Mobile Reading
With the popularity of mobile internet and smartphones, the era of mobile reading has arrived. Webcomics, as a popular form of entertainment, have gained the favor of a large number of users. This paper takes the excellent Chinese webcomics platform Dongman APP as the research object, and discusses its operation strategy by comparing it with other platforms such as Kuai Kan APP, Tencent Animation APP, and Korean webtoon. Through research on the operation strategy of Dongman APP and from the perspective of innovative industries, this study provides concrete case comparisons and practical suggestions for the development of other online comic platforms.
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