Application and Innovation of Haptics in Ceramic Brand Packaging Design

This paper explores various attempts and innovations related to the sense of touch in ceramic brand packaging design. Method: Drawing from the historical heritage and contemporary developments in ceramic packaging design, while considering the prevailing emphasis on visual communication, this study provides a rational analysis of the true characteristics and value of tactile elements in ceramic packaging design. It explores the practical application of this artistic expression in areas such as text, imagery, color, and spatial arrangement, as well as innovation from the perspectives of mechanisms, materials, and interactions. Conclusion: With the growing aesthetic demands of consumers, maximizing the artistic value of ceramic design is crucial. Packaging design plays an indispensable role in this process, and the sense of touch is a key element. It not only enhances the diversity of expression in ceramic packaging design but also provides new impetus for innovation in ceramic brand identity. This can effectively promote the modern inheritance and development of ceramic packaging design.