Orienting Role of Terminology in Context of Its Scientific-Popular Conceptualization

The article examines the structural and functional properties of terms in popular scientific discourse. The authors aim to characterize the orientation of a term as a combination of its linguistic and functional properties, which define the concept expressed by the term, its connections with other concepts, and its place within the terminological system. The object of the study is linguistic and speech units in popular scientific texts, while the subject is the means of expressing orienting properties of terms in popular scientific discourse. The novelty of the research lies in studying the orienting properties of terms in popular scientific style based on their linguistic and speech properties, and providing a classification of these properties according to the scope and content of the expressed concepts. The relevance of the study is determined by the important role of these properties in the process of forming specialized concepts, understanding scientific, popular scientific, and educational discourses, and solving practical problems related to terminology use. The authors focus on the orienting function of a term, which is carried out through linguistic and speech means, with logical definitions, textual explanations, intercategorical connections expressed by elements of word formation and morpho-syntactic systems being the most active ones. The authors conclude that orienting properties of terms play a significant role in terminological conceptualization (formation of specialized concepts).