Beyond the newsroom: how computer-mediated communication is reshaping journalism in Vietnam

AbstractThis study aimed to understand the impact of computer-mediated communication (CMC) tools on journalism in Vietnam by employing a quantitative-methods approach influenced by Social Presence Theory, Media Richness Theory, and Uses and Gratifications Theory. A quantitative survey was conducted with 335 journalists and other stakeholders in newsrooms. The results indicated that social presence significantly affects the adoption and efficacy of CMC tools in this unique cultural context. The study extended the Media Richness Theory by adding a cross-cultural dimension, and the Uses and Gratifications Theory sheds light on the motivations behind tool adoption. This research contributed to theory by adapting established frameworks to a new cultural environment and offers practical guidelines for media organizations in Vietnam undergoing digital transformation. Future research should explore interdisciplinary frameworks incorporating cultural, technological, and psychological factors.Keywords: Computer-mediated communication (CMC)journalismmedia richness theorysocial presence theorydigital transformation Authors’ contributionsIn this study, the first author developed the theoretical framework. The second author analyzed data. They contributed equally to data collection and the writing of this paper.Disclosure statementThere is no conflict of interest regarding the publication of this article. It has not been published anywhere. The authors assert that this manuscript is an original work, with the exception of appropriately cited sources. All the voluntary participants were treated with sincerity, honesty and respect. The researchers considered and followed national ethics policy.Data availability statementhttps://figshare.com/s/fb8a49aee0405e08bb08Additional informationNotes on contributorsPham Chien ThangPham Chien Thang received a Ph.D. from the University of Social Sciences and Humanities, Hanoi, Vietnam in 2019. From 2014 to present, he was a lecturer at the University of Sciences, Thai Nguyen University, Vietnam. In 2020, he became Head of the Department at the Faculty of Journalism and Communication, University of Sciences, Thai Nguyen University, Vietnam. His research interests include the applications of new technology in media, computer-mediated communication, journalism, and social media.Ta Thi Nguyet TrangTa Thi Nguyet Trang received a Ph.D. from the University of Social Sciences and Humanities, Hanoi, Vietnam in 2020. From 2018 to present, she has been a lecturer at the Department of Economics and Management, TNU-International School. Her research interests include marketing communication, new media, economics, and management.