促进职业健康和安全的社会营销干预的系统综述

IF 2.3 Q3 BUSINESS
Carolyn Lagoe, Derek Newcomer
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引用次数: 0

摘要

无意和可预防的工作场所伤害在就业环境中很常见。为促进工作场所的健康和安全,经常开展运动和干预措施。然而,到目前为止,很少有研究回顾了社会营销原则被用来为这些努力提供信息的方式。目前的审查旨在通过完成一个系统的审查,利用社会营销方法的职业健康和安全干预措施,以解决这一差距。研究问题:本综述旨在确定职业健康与安全社会营销工作的主要趋势和特征,例如哪些主题、理论和设计特征最常用于为这些倡议提供信息。该审查还试图确定社会营销策略在促进行为改变方面的有效性。方法共检索4个数据库的4354篇文章标题和摘要。最终,11篇文章符合既定的纳入标准,进行了审查,并随后进行了分析。结果社会营销干预主要针对建筑安全、农业安全和医疗卫生环境安全相关行为。虽然所指明的信息传播方法之间几乎没有连续性,但很明显,许多干预措施使用某种形式的传统媒介(例如印刷品、无线电广播等)作为其方法的支柱。此外,大多数在促进行为改变方面是有效的。对社会营销领域的重要性虽然本次审查确定了与职业健康和安全倡议的发展和实施有关的重要信息,但在如何在文献中记录关键活动要素、信息传递方法和策略方面存在明显差距。研究和实践建议:从业人员可以而且应该使用从本综述中确定的信息来指导社会营销干预措施的发展。此外,这项工作还为记录未来社会营销工作的特征和结果提供了重要的最佳实践指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Systematic Review of Social Marketing Interventions Promoting Occupational Health and Safety
Background Unintentional and preventable workplace injuries are a common occurrence across employment contexts. Campaign and intervention initiatives are often implemented to promote health and safety in the workplace. However, to date, scarce research has reviewed the manner in which social marketing principles have been used to inform these efforts. Focus of Article The current review seeks to address this gap by completing a systematic review of occupational health and safety interventions that utilize social marketing approaches. Research Question This review sought to identify key trends and characteristics across occupational health and safety social marketing efforts such as what topics, theories, and design characteristics are most often used to inform these initiatives. The review also sought to determine how effective social marketing tactics were in promoting behavior change. Method In total, 4,354 article titles and abstracts were reviewed across four databases. Ultimately, 11 articles reviewed met the set inclusion criteria, were reviewed, and subsequently analyzed. Results Results indicated that social marketing interventions typically addressed behaviors related to construction safety, agricultural safety, and safety within healthcare environments. While little continuity existed among information dissemination approaches specified, it was clear that many interventions used some form of traditional media (e.g., print, radio, etc.) as a mainstay of their approach. Further, most were effective in promoting behavior change. Importance to the Social Marketing Field While this review identified vital information relating to the development and implementation of occupational health and safety initiatives, clear gaps exist in how key campaign elements, messaging approaches, and strategies are documented in the literature. Recommendations for Research and Practice Practitioners can and should use information identified from this review to guide the development of social marketing interventions. Further, this work also provides important guidance on best practices for documenting features and outcomes of future social marketing efforts.
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来源期刊
CiteScore
4.30
自引率
16.70%
发文量
21
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