ANALISIS POLA KOMUNIKASI DRIVER GOJEK DALAM MENJAGA HUBUNGAN BAIK DENGAN PELANGGAN

Ojek online berbasis internet, such as Go-jek, can make the populace more modern if they want to be engaged and help with daily needs. Communication between drivers and passengers might become strained during the Go-jek delivery process, which makes the subject eager to carry out this study with the goal of understanding and describing the type of communication used by the two main government agencies in Kota Batam. Deskriptif kualitatif is the type of analysis that is used. The information in the exhibit is relevant to the active citizens of Kota Batam. The data collection methods used in this study are observation and interview. The conclusion of this study is that the new form of customer communication in Kota Batam is the driver gojek application. The process of communication starts with the sender of the message contacting the receiver of the message via the Go-Jek app, after which the message will be sent as a form of confirmation. Once the message is sent, intergroup communication will break down and result in an effect.