INTEGRATION STRATEGIES AND CHALLENGES IN MARITIME TRADE

Examining the challenges and opportunities in the maritime trade industry highlights the importance of effective integration strategies and risk management. At the same time it highlights the importance of distinguishing between problems arising from sectoral features of maritime transport development and those which are caused by external characteristics of the maritime trade market. The article emphasizes the significance of integration strategies and effective positioning in optimizing the use of potential and mitigating risks and threats. It underscores the negative consequences that arise from ignoring integration relationships, leading to additional losses and heightened risk exposure. The attention is paid to the importance of periodically reviewing treds and proactively responding to anticipated negative situations in order to optimize relationships based on the criteria of synergies. This, in turn, highlights the role of shipping alliances in the container segment of the maritime trade market as examples of operational frameworks that exhibit willingness to adapt and optimize relationships. With the recent research and publications it is more convenient to correctly identify the specific constraints and requirements in the global maritime trade market. It includes discussing the size of demand, cargo flow structure, and direction as crucial factors influencing fleet capacity requirements. The formation of external constraints, including environmental standards, is also explored, with a focus on the integration strategies necessary for fleet and cargo terminal development. Additionally, the article examines problems of business integration in the context of globalization taking into consideration the increasing role of business structures in international trade and the significance of maritime transport in facilitating integration relations between different structures.