INCREASING THE EFFICIENCY OF THE STATE ECONOMY TAKING INTO ACCOUNT ETHNO-NATIONAL PECULIARITIES

The article deals with the issues of increasing the efficiency of the state economy, taking into account ethno-national characteristics. The goal is to achieve a sustainable development of society using traditional nature management. The content, forms and methods of achieving traditional nature management are determined by the historical conditions of the economic, socio-ecological and cultural-national development of society, the peculiarities of the legal culture of the people, and the form of government. Six different marketing concepts have been identified, each of which is related to the problem of introducing traditional forms of nature management in Ukraine. Traditional forms of management are mostly extensive and labor-intensive, which requires the use of special marketing mechanisms for their implementation and maintenance.