Kim B Serota, Timothy R Levine, Liza Zvi, David M Markowitz, Tony Docan-Morgan
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The ubiquity of long-tail lie distributions: seven studies from five continents
Abstract Truth-default theory (TDT), a theory of human deception and deception detection, has two propositions that focus on the overall rate of lying and individual variation in the frequency of lying behavior. The distribution of lie prevalence is specified to exhibit a non-normal, positively skewed distribution in which the majority of people are normatively honest, and most lies are told by a few prolific liars. Together, these predictions form the few prolific liars modules in TDT. Although the findings of prior research align with TDT predictions, the pan-cultural scope of TDT warrants testing such predictions with new and diverse samples. The current studies (total N = 3,463) sampled participants from China, Germany, Mexico, Israel, Kenya, Russia, and Brazil. Similar long-tail distributions were observed in each of the seven locations, and in language and cultural subsamples. These findings add to a growing empirical literature providing pan-cultural evidence consistent with TDT.
期刊介绍:
The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.