定制商品和服务的在线平台设计:基于市场摩擦的视角

IF 19.3 1区管理学 Q1 BUSINESS

Academy of Management Review Pub Date : 2023-01-01 DOI:10.5465/amr.2020.0247

Leon Yang Chu, Brian Wu

引用次数: 5

摘要

通过数字化，在线平台帮助供应商通过定制产品满足市场需求，但这种商业模式的价值创造潜力往往受到市场摩擦的阻碍……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Academy of Management Review Multiple-

CiteScore

24.60

自引率

2.40%

发文量

期刊介绍： The mission of AMR is to publish theoretical insights that advance our understanding of management and organizations. Submissions to AMR must extend theory in ways that develop testable knowledge-based claims. To do this, researchers can develop new management and organization theory, significantly challenge or clarify existing theory, synthesize recent advances and ideas into fresh, if not entirely new theory, or initiate a search for new theory by identifying and delineating a novel theoretical problem. The contributions of AMR articles often are grounded in “normal science disciplines” of economics, psychology, sociology, or social psychology as well as nontraditional perspectives, such as the humanities.