STUDY ON PERCEPTION OF INVESTORS TOWARDS DISCOUNT BROKERS

This study focuses on Perception of Investors towards Discount Brokers, As Online trading emerged nowadays into the financial markets and the factors that affect the investors behaviors towards online investing and the new financial products. The online trading was first introduced in early 2000 by NSE (National Stock Exchange) which was latterly accepted by many other Exchanges, Discount Brokers is nothing but the optimum use of technology in the field of Investment with efficient regulatory bodies monitoring the market. The Discount Brokers has attracted the highest number of investors nowadays, and most of them are young generation who are influencing or influenced by other investors or online broking firms who gives attractive offers and discounts to the investors. So, the main objective to study is Perception of Investors towards discount brokers.