{"title":"副社会关系对网络冲动购买倾向的影响:金融素养和自我控制的作用探讨","authors":"Ivana Sheruly, Andi Supandi Suaid Koentary","doi":"10.15408/tazkiya.v11i2.31281","DOIUrl":null,"url":null,"abstract":"Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online shopping experiences can trigger positive emotions that drive impulsive buying behavior, especially in women where self-esteem and body image have been proven to be contributing factors. The urgency to examine this issue has been amplified by the COVID-19 pandemic, which has been found to stimulate impulsive buying. With self-control and financial literacy as moderating factors, researchers are focusing on the phenomenon of impulsive buying among women in their early adulthood, as this age group is considered the most vulnerable to impulsive buying behavior. Researchers aim to investigate how self-control and financial literacy might mitigate the influence of parasocial relationships on impulse buying tendencies, with the ultimate goal of preventing individuals in early adulthood from getting trapped in the cycle of impulsive buying and its long-term ripple effects. Participants in this study are 195 women aged 18 to 25 who have a favorite celebrity figure and had purchased beauty products in the previous two months. According to the findings of simple regression analysis, parasocial relationships affect impulsive purchasing tendencies (F(1.191) = 12.100, p < .05, = .059, = .054). It was also discovered that self-control has a moderating role on the influence of parasocial relationships toward impulse buying tendencies (R =.4172, F(1.191) = 13.4189, p < .05), but financial literacy has no moderating role.","PeriodicalId":34788,"journal":{"name":"Tazkiya","volume":"9 ","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Parasocial Relationship on Online Impulsive Buying Tendency: Exploring the Role of Financial Literacy and Self-Control\",\"authors\":\"Ivana Sheruly, Andi Supandi Suaid Koentary\",\"doi\":\"10.15408/tazkiya.v11i2.31281\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online shopping experiences can trigger positive emotions that drive impulsive buying behavior, especially in women where self-esteem and body image have been proven to be contributing factors. The urgency to examine this issue has been amplified by the COVID-19 pandemic, which has been found to stimulate impulsive buying. With self-control and financial literacy as moderating factors, researchers are focusing on the phenomenon of impulsive buying among women in their early adulthood, as this age group is considered the most vulnerable to impulsive buying behavior. Researchers aim to investigate how self-control and financial literacy might mitigate the influence of parasocial relationships on impulse buying tendencies, with the ultimate goal of preventing individuals in early adulthood from getting trapped in the cycle of impulsive buying and its long-term ripple effects. Participants in this study are 195 women aged 18 to 25 who have a favorite celebrity figure and had purchased beauty products in the previous two months. According to the findings of simple regression analysis, parasocial relationships affect impulsive purchasing tendencies (F(1.191) = 12.100, p < .05, = .059, = .054). It was also discovered that self-control has a moderating role on the influence of parasocial relationships toward impulse buying tendencies (R =.4172, F(1.191) = 13.4189, p < .05), but financial literacy has no moderating role.\",\"PeriodicalId\":34788,\"journal\":{\"name\":\"Tazkiya\",\"volume\":\"9 \",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-10-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tazkiya\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15408/tazkiya.v11i2.31281\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tazkiya","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15408/tazkiya.v11i2.31281","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
随着数字交易的增长和简化购买的技术进步,冲动购买行为也在增加。心理学研究已经科学地证明,电子商务网站的设计和愉快的网上购物体验可以引发积极的情绪,推动冲动的购买行为,尤其是在女性中,自尊和身体形象已被证明是促成因素。研究这一问题的紧迫性因COVID-19大流行而被放大,人们发现疫情会刺激冲动购买。研究人员将自我控制和金融知识作为调节因素,重点关注成年早期女性的冲动购买现象,因为这个年龄段被认为是最容易受到冲动购买行为影响的。研究人员旨在调查自我控制和金融知识如何减轻副社会关系对冲动购买倾向的影响,最终目标是防止成年早期的个人陷入冲动购买的循环及其长期连锁反应。这项研究的参与者是195名年龄在18到25岁之间的女性,她们都有一个最喜欢的名人,并且在过去的两个月里购买了美容产品。简单回归分析发现,副社会关系影响冲动性购买倾向(F(1.191) = 12.100, p <0.05, = 0.059, = 0.054)。研究还发现,自我控制对副社会关系对冲动购买倾向的影响具有调节作用(R =。4172, F(1.191) = 13.4189, p <.05),但金融知识没有调节作用。
The Effect of Parasocial Relationship on Online Impulsive Buying Tendency: Exploring the Role of Financial Literacy and Self-Control
Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online shopping experiences can trigger positive emotions that drive impulsive buying behavior, especially in women where self-esteem and body image have been proven to be contributing factors. The urgency to examine this issue has been amplified by the COVID-19 pandemic, which has been found to stimulate impulsive buying. With self-control and financial literacy as moderating factors, researchers are focusing on the phenomenon of impulsive buying among women in their early adulthood, as this age group is considered the most vulnerable to impulsive buying behavior. Researchers aim to investigate how self-control and financial literacy might mitigate the influence of parasocial relationships on impulse buying tendencies, with the ultimate goal of preventing individuals in early adulthood from getting trapped in the cycle of impulsive buying and its long-term ripple effects. Participants in this study are 195 women aged 18 to 25 who have a favorite celebrity figure and had purchased beauty products in the previous two months. According to the findings of simple regression analysis, parasocial relationships affect impulsive purchasing tendencies (F(1.191) = 12.100, p < .05, = .059, = .054). It was also discovered that self-control has a moderating role on the influence of parasocial relationships toward impulse buying tendencies (R =.4172, F(1.191) = 13.4189, p < .05), but financial literacy has no moderating role.