解释佛罗里达州居民利益相关者对酿酒厂和葡萄酒旅游的感知和支持的因素

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2023-11-03 DOI:10.1177/10963480231205763

Robin M. Back, Asli D.A. Tasci, Kyle Maurice Woosnam

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引用次数: 0

摘要

虽然居民对旅游的支持被认为是旅游成功的一个重要决定因素，但关于居民对酿酒厂/葡萄酒旅游的支持的知识还没有得到学术研究的证实。本研究调查了一个非传统葡萄酒旅游目的地的居民利益相关者对酒庄/葡萄酒旅游的支持，因为它的主题公园更受欢迎，并确定了支持的决定因素。来自居住在酒庄附近的佛罗里达州居民的在线调查数据采用两步分析程序进行分析。使用t检验和单因素方差分析检验分类变量与居民支持的关系，然后使用OLS多元回归分析确定所有相关变量的相对影响。基于社会交换理论的研究结果不支持旅游个人利益的影响;相反，他们指出，被确定为“忠诚佛罗里达葡萄酒消费者类型”和“偶尔葡萄酒消费者类型”的葡萄酒消费者类型对佛罗里达州的居民利益相关者对酿酒厂/葡萄酒旅游的支持有积极影响。

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Factors Explaining Resident Stakeholders’ Perception and Support for Wineries and Wine Tourism in Florida

Although resident support for tourism is accepted as an important determinant of tourism success, knowledge of resident support for wineries/wine tourism has not been substantiated with academic research. This study investigates resident stakeholders’ support towards wineries/wine tourism in a non-traditional wine tourism destination, more popular for its theme parks, and identifies determinants of support. Online survey data from Florida residents living close to wineries were analyzed using a two-step analysis procedure. T-tests and one-way ANOVA were used to test the categorical variables’ relationship with resident support, followed by OLS multiple regression analysis to identify the relative influence of all relevant variables. Results did not support the influence of personal benefits from tourism based on Social Exchange Theory; instead, they indicated that the wine consumer typology identified as Loyal Florida Wine Consumer Type and Occasional Wine Consumer Type had a positive influence on resident stakeholders’ support for wineries/wine tourism in Florida.

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.