EVALUATION OF AGRITECH COMPANIES' SOCIAL IMPACT: OPPORTUNITIES FOR APPLYING EUROPEAN EXPERIENCE IN UKRAINE

This article focuses on determining the potential of Ukrainian AgriTech companies in addressing social, economic, and environmental challenges caused by the war. It emphasizes the importance of adopting sustainable business models, drawing from European practices, to mitigate losses estimated at US$31.5 billion. The article determines that by adopting sustainable business models and focusing on social impact, Ukrainian AgriTech companies can play a crucial role in mitigating these losses and supporting the recovery and resilience of the agricultural sector and the economy. Effective social impact measurement, using tools like GRI, SROI, BIA, and Handbook for Product Social Impact Assessment, is essential for regulatory compliance, informed decision-making, and positive community contributions. Ukrainian AgriTech companies should prioritize measurable impact indicators, such as crop production, job creation, smallholder inclusion, climate resilience, etc., for a sustainable agricultural recovery.