FACTORS AFFECTING ENTERPRISE’S DIGITAL TRANSFORMATION

The purpose of this research is to address the questions of what constitutes enterprise digital transformation and what factors influence the digital transformation of enterprises in Vietnam. The research model was validated using survey data and the SmartPLS technology. Among the factors examined, three were found to have a statistically significant impact on the enterprise's digital transformation: corporate culture, digital business strategy, and technology infrastructure. However, the research did not find statistically significant effects for three other factors: employee competence in information technology, enterprise governance, and competitive pressure. This research contributes valuable insights on enterprise digital transformation in Vietnam to the existing literature and offers practical implications for enterprise management.