市场营销和购物安全对消费者对巴淡市在线购物网站blibli.com的影响

Slamet Widodo, Suhardi Suhardi
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引用次数: 0

摘要

本研究旨在确定促销、购物安全对巴淡市Blibli.com网站消费者购买兴趣的影响。本研究采用定量描述性分析和定量多元回归分析。研究的样本数据共101个样本,采用链接式问卷收集数据,通过社交媒体和直接分发给受访者。偶然抽样技术是本研究中使用的抽样技术,如果符合研究人员所需的特征,则可以对所有碰巧遇到研究人员的人进行抽样。研究结果表明,促销和安全变量对消费者购买兴趣有部分和同时显著的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Promosi dan Kemanan Berbelanja Terhadap Minat Beli Konsumen pada Situs Belanja Online Blibli.com di Kota Batam
This study aims to determine the effect of promotion, shopping safety on consumer buying interest on the Blibli.com online site in Batam city. In this study using quantitative descriptive analysis and quantitative multiple regression analysis. The sample data studied totaled 101 samples obtained from data collection using a link questionnaire which was distributed to respondents via social media and directly. The accidental sampling technique is the technique used for sampling in this study where all people who happen to meet researchers can be sampled if they meet the characteristics needed by researchers. The results of this study indicate that the promotion and security variables partially and simultaneously have a significant effect on consumer buying interest.
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