品牌形象、产品质量和产品设计对巴淡镇鲁瓦克白咖啡的决定的影响

Andi Tan, Asron Saputra
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引用次数: 0

摘要

公司采取了各种措施来促进产品销售,以满足消费者的需求。当一个人认识到一般的需要和特别的想要时,购买过程就发生了。期望状态和现有状态之间的差异开始在人的意识中出现。因为每个人对商品的参考点和态度都不一样,所以每个人的购买行为可以说是独一无二的。品牌形象、产品质量和产品设计是影响购买决策的现有因素。抽样技术使用简单的随机抽样。为了收集数据,研究人员分发了问卷,其中包含了参与者必须回答的问题列表。本研究结果采用的方法是通过多元线性分析进行定量研究。基于研究的研究结果肯定能够证明品牌形象,产品质量和产品设计对巴淡市Luwak White Coffee的购买决策有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE COFFEE DI KOTA BATAM
Various initiatives were carried out by the company to boost product sales to meet consumer demand. When a person recognizes a need in general and wants in particular, the buying process occurs. The difference between the desired state and the existing condition begins to register in the person's consciousness. Because everyone has different points of reference and attitudes towards goods, one's buying behavior can be said to be unique. Brand Image, Product Quality and Product Design are existing factors that can influence purchasing decisions. The sampling technique uses simple random sampling. For data collection purposes, the researcher distributed questionnaires, which contained a list of questions that had to be answered by the participants. The method used in the findings contained in this study is a quantitative-based research by conducting multiple linear analysis. The results of research based on a study will certainly be able to prove that brand image, product quality and product design have a significant effect on purchasing decisions for Luwak White Coffee in Batam City.
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