Research on the Application of Cultural Creative Product Design in Pingyao Ancient City

In recent years, the Chinese people with the continuous improvement of the material level, the opportunity to travel more and more, when people arrive at the scenic area, want to bring only local special products for friends and relatives back home, to friends and relatives to show the local customs, this time an excellent tourist souvenirs reflect the value of belonging to it. And excellent tourist souvenirs are not only products of good quality and low price, economic and practical, but also can play a role in promoting local culture. Nowadays, tourism souvenirs of Pingyao Ancient City on the market are single, homogenized and not very attractive. This topic addresses the current situation of tourism souvenir design in Pingyao Ancient City, extracts the core cultural elements and graphic elements of the scenic spot, and then shapes the brand of "Pingyao Gift", and through the development of a series of tourism souvenirs of Pingyao, attracts more people to have a more in-depth understanding of the culture of Pingyao, thus achieving the purpose of promoting the culture of Pingyao and bringing certain economic benefits. This will attract more people to gain a deeper understanding of Pingyao culture and bring certain economic benefits.