Factors Influencing the Impact of Mechanization in Rice Cultivation among Farmers of North Coastal Zone of Andhra Pradesh, India

The purpose of this study was to assess factors affecting the impact of mechanization in rice cultivation among rice farmers. The simple random sampling technique was used to select 120 rice farmers of Srikakulam and Vizianagaram districts of North Coastal Zone of Andhra Pradesh. Data was gathered by using a well structured interview schedule. The findings of the study showed that education, farm size, mass media exposure, extension contact, social participation, economic orientation and deferred gratification had a positive and significant relation with the impact of mechanization in rice cultivation at 1 per cent level of significance. Age and annual income had non-significant relation with the impact of mechanization in rice cultivation. The ‘R2’ value was 0.728 which portrayed that all the selected nine independent variables put together explained 72.80 per cent variation in the impact of mechanization in rice cultivation.