{"title":"性别偏见玩具:儿童玩偶中性别角色的多模态分析","authors":"Celso José De Lima Jr., Luana Garbin","doi":"10.5380/rvx.v18i2.90687","DOIUrl":null,"url":null,"abstract":": This paper discusses how toys reflect dominant gender discourses and enable children to enact these discourses through play. Specifically, we examine the Brazilian doll Bebê Surpresa , using Social Semiotics as conceptualized by Halliday (1985) and the Grammar of Visual Design developed by Kress and Van Leeuwen (2006) to under - stand how gender ideologies are conveyed through language and visual design. While the doll is marketed as a modern recreation of baby shower practices, our analysis suggests that it reinforces binary gender roles and their associated social functions, perpetuating gender stereo - types. By analyzing the design and discourse of Bebê Surpresa , we aim to contribute to a broader understanding of how gender ideologies are communicated through children’s toys and play.","PeriodicalId":487034,"journal":{"name":"Revista X","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Gender-biased toys: A multimodal analysis of gender roles portrayed in children's dolls\",\"authors\":\"Celso José De Lima Jr., Luana Garbin\",\"doi\":\"10.5380/rvx.v18i2.90687\",\"DOIUrl\":null,\"url\":null,\"abstract\":\": This paper discusses how toys reflect dominant gender discourses and enable children to enact these discourses through play. Specifically, we examine the Brazilian doll Bebê Surpresa , using Social Semiotics as conceptualized by Halliday (1985) and the Grammar of Visual Design developed by Kress and Van Leeuwen (2006) to under - stand how gender ideologies are conveyed through language and visual design. While the doll is marketed as a modern recreation of baby shower practices, our analysis suggests that it reinforces binary gender roles and their associated social functions, perpetuating gender stereo - types. By analyzing the design and discourse of Bebê Surpresa , we aim to contribute to a broader understanding of how gender ideologies are communicated through children’s toys and play.\",\"PeriodicalId\":487034,\"journal\":{\"name\":\"Revista X\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Revista X\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5380/rvx.v18i2.90687\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Revista X","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5380/rvx.v18i2.90687","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Gender-biased toys: A multimodal analysis of gender roles portrayed in children's dolls
: This paper discusses how toys reflect dominant gender discourses and enable children to enact these discourses through play. Specifically, we examine the Brazilian doll Bebê Surpresa , using Social Semiotics as conceptualized by Halliday (1985) and the Grammar of Visual Design developed by Kress and Van Leeuwen (2006) to under - stand how gender ideologies are conveyed through language and visual design. While the doll is marketed as a modern recreation of baby shower practices, our analysis suggests that it reinforces binary gender roles and their associated social functions, perpetuating gender stereo - types. By analyzing the design and discourse of Bebê Surpresa , we aim to contribute to a broader understanding of how gender ideologies are communicated through children’s toys and play.