Do we really consider their concerns? User challenges with electric car sharing

Electric car sharing is highlighted as a needed solution for reducing air pollution and the emission of fossil fuels. Unfortunately, its dissemination in many places is too slow and the market is still not profitable. This calls for research about whether electric car sharing corresponds to users’ conditions and concerns. This article applies the domestication theory examining insights gained from in-depth interviews with participants joining a car-sharing trial in a low-income, suburban area with rental apartments. The aim is to understand the initial adoption of electric car sharing, focusing on the challenges facing users. The findings reveal three interrelated processes and various challenges to be considered: making the technology understandable and useful, integrating car sharing in everyday practices, and negotiations and communications about the proper way to share a car. Besides the environmental advantages of sharing, the social benefits and how it might enrich everyday life should be stressed.