Print Media in the Modern World: Development Prospects and Competition with Digital Media

Digital technologies have become so important that we are witnessing a fusion of media and technology. In this connection, traditional print media are forced to transform according to new realities. The article examines functioning of print media in the digital environment in the context of the category of trust. Trust appears to be an important mechanism that allows a person to act in the face of a lack of information. The research was conducted using analytical and systematic approaches, which revealed the depth and multiple meanings of the context of the stated topic, as well as well as a synergetic approach, which attempted to describe the prospects for print media development through the prism of trust. A wide range of methodological tools contributed to deepening the understanding of the problem under study and providing a more complete and comprehensive study. The article presents various strategies and approaches that print publications can use to survive in a competitive environment with digital media, including the transformation of models of monetization and interaction with the audience. In conclusion, the authors conclude that despite the challenges that print publications face, they can still remain in demand and successful by focusing on the uniqueness of content, quality and audience trust.