Morality is in the Cultural Eye of the Beholder: A Situation Sampling Study

Abstract Shweder et al. (1997) proposed the three domains of morality: Autonomy, Community, and Divinity. This study used situation sampling to explore how people from Japan and the U.S. interpret moral transgressions provided in their own and another cultural context. Specifically, the analysis tested whether participants with one cultural background recognize culturally congruent moral transgressions as violations more frequently and feel more harshly towards them than culturally incongruent domains. Furthermore, the extent of evocation caused by the home and another culture was investigated. This study asked 102 Japanese and 168 U.S. participants to judge which domain would be primarily involved in each transgression and to rate their wrongness. Participants showed a higher perceived magnitude of transgressions in culturally valued domains provided by in-group than outside members. Cross-cultural differences in morality and future directions are discussed.