INFLUENCE OF MUSIC ON BUSINESS AND PERFORMANCE

It has long been acknowledged that music has a significant impact on how people feel and behave. Music has the power to significantly influence the environment, boost output, and encourage great customer experiences in the world of business and performance. The power of music rests in its capacity to arouse feelings, elevate moods, and foster interpersonal connections. In the context of companies, choosing the correct music to play may have a big influence on the atmosphere of a space. An upbeat mood may be created at a business by playing a fast-paced, upbeat song, for instance, which will make customers feel more energised and interested in the merchandise. Additionally, the correct background music can enhance workers' performance and productivity. According to research, listening to appropriate music at work can increase workers' motivation, creativity, and attention. For instance, it has been shown that energising and rhythmic music may boost productivity and lower stress levels, which will result in better outcomes and more job satisfaction. On the other hand, listening to music that is too loud or with distracting lyrics might have a negative impact on productivity. Additionally, music has a significant impact on how customers are treated and how they behave when making purchases. Retailers carefully choose music to establish a distinctive corporate identity and ambiance that appeals to their target market.