肯尼亚制造业水泥公司的一般战略和经营绩效。

Ruth Murunde Wairimu, Dr Samson Paul Nyangau
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引用次数: 0

摘要

在一个组织中,绩效受到各种因素的影响。肯尼亚水泥行业的业绩受到员工培训不足、效率低下、未达到目标、员工发展不足和销售额减少等挑战的不利影响。成本领先、差异化和聚焦战略被用于提高组织绩效。目前的研究是确定一般战略对肯尼亚制造水泥公司绩效的影响。具体目标是检查成本领先战略,差异化战略和重点战略对肯尼亚制造水泥公司绩效的影响。指导研究的理论包括;波特的竞争性商业战略类型学,配置理论,基于结果的观点理论,和迈尔斯和雪类型。本研究采用描述性研究设计。分析的单位是肯尼亚的水泥公司。分析的单位是肯尼亚的7家水泥制造公司,包括;班布里水泥有限公司、蒙巴萨水泥有限公司、东非波特兰水泥公司、萨凡纳水泥有限公司、ARM水泥有限公司和国家水泥公司。观察单位是为这些公司工作的员工。因此,目标人群为目标制造企业的454名管理人员。采用分层抽样的方法,将调查对象按部门进行分组,以保证所有案例的代表性。采用简单随机抽样的方法选择调查对象。因此,样本量为189人,占总人口的41.6%。资料收集采用自行填写的问卷,采用后置后取法。确定了研究工具的信度和效度。数据分析的方法是描述性统计和推理统计。研究发现,成本领先战略、差异化战略和聚焦战略对水泥制造企业绩效有显著的正向影响。该研究的结论是,遵循成本领先战略的公司以较低的价格向广大客户提供质量和功能可接受的产品或服务。差异化战略使公司能够创造一种产品/服务,这种产品/服务在某些方面被认为是独一无二的,因为客户的需求得到了满足。聚焦战略使水泥企业能够将推广资源集中在与其质量优势相匹配的行业。该研究建议,水泥企业应该从原材料阶段到最终消费者支付的最终价格,全程诊断其不断变化的成本经济学。水泥公司应该利用不同的方式,使他们的产品和服务独一无二。水泥公司应该尽可能多地了解他们的客户,这样他们就可以预测他们的客户想要什么,他们想要什么,他们想要什么,他们想要什么,最重要的是,他们如何为他们解决这个问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Generic Strategies and Operational Performance of Manufacturing Cement Companies in Kenya.
In an organization, performance is affected by various factors. The performance of the cement industry in Kenya has been adversely affected by the challenge of inadequate employee training, inefficiency, not meeting the targets, inadequate employee development and reduced sales volume. Cost leadership, differentiation and focus strategies are used in enhancing the organizational performance. This current study was to determine the influence of generic strategies on performance of manufacturing cement companies in Kenya. The specific objectives were to examine the influence of cost leadership strategy, differentiation strategy and focus strategy on performance of manufacturing cement Companies in Kenya. Theories guiding the study included; Porter's Competitive Business Strategy Typology, Configuration theory, Result-based View Theory, and Miles and Snow typology. The current study used descriptive research design. The unit of analysis was Cement Companies in Kenya. The unit of analysis was 7 manufacturing Cement Companies in Kenya that include; Bamburi Cement Limited, Mombasa Cement Ltd (MCL), East Africa Portland Cement Company, Savannah Cement Limited ,ARM Cement Limited and National Cement Company . The observation unit was the employees working with these companies. Therefore, the target population was 454 managers of the targeted manufacturing firms. Stratified sampling method was used to group respondents into departments in order to ensure representativeness of all the cases. Simple random sampling method was used to select the respondents. Therefore, the sample size was 189 which represented a 41.6% of the total population. Data was collected using self- administered questionnaire which was on the basis of drop and pick later method. Reliability and validity of research instruments was ascertained. Data was analyzed by means of descriptive as well as inferential statistics. The study found that cost leadership strategy, differentiation strategy and focus strategy had a positive significant influence on the performance of cement manufacturing companies. The study concluded that a firm following a cost leadership strategy offers products or services with acceptable quality and features to a broad set of customers at a low price. A differentiation strategy enables firm to create a product/service, which is considered unique in some aspect that the customer values because the customer’s needs are satisfied. Focus strategy allows cement companies to concentrate on promotional resources on the sectors that match their quality advantage. The study recommended that the cement companies should diagnose their changing cost economics all the way from the raw materials stage to the final price paid by the ultimate consumer. Cement companies should exploit different ways in which they can make the products and services unique. The cement companies should get to know as much about their customers as they can so that they can anticipate what their customers want, how they want it, when they want it, and most importantly, how they can solve it for them.
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