Emerging Trends and Strategic Responses in Quantitative Empirical Research on Cultural Novelty

Cultural novelty, known as 'perceived cultural distance', is a subjective perception of cultural distance from a cognitive perspective. Cultural novelty reflects the extent to which people living in another country perceive the difference between the culture of their home country and their country of residence. As each person perceives the cultures of their home and host countries differently, cultural novelty is a better way of understanding cultural distance at an individual level. This paper reviews relevant research at home and abroad, systematically reviews the definition of the concept of cultural novelty, its structure, measurement tools, influencing factors, and interventions, provides a more comprehensive summary of research on cultural novelty, and points out future research trends and directions, offering feasible suggestions for cross-cultural travellers facing cultural novelty barriers.