A Comparative Study of Cultural Values in Chinese and American Food Corporation Profiles

Corporation profiles serve as informative discourses that align with the structural elements and contextual aspects of language. Based on Adaptation Theory, this research aims to compare the cultural values embodied in Chinese and American food corporation profiles. Altogether 20 texts were selected for analysis. Results show that the common purpose of Chinese and American food corporation profiles is to achieve profit, which reflects the economic orientation of corporate values in both countries. In terms of structural object conformity, Chinese and American food corporate profiles show great differences, For example, Chinese food companies tended to use positive four-character idioms in their profiles, reflecting the values of "harmony" "goodness" and "beauty", while the profiles in American corporate were simpler, practical and concise. In terms of contextual component conformity, the differences are reflected in the level of power distance, collectivism and individualism, etc. The reasons causing the differences were analyzed from social, economic and cultural factors.