{"title":"蜀锦的国际传播策略研究","authors":"","doi":"10.23977/jsoce.2023.050805","DOIUrl":null,"url":null,"abstract":"Shu Brocade has a long history, dating back over two thousand years. It is one of the four famous brocades in China and has a profound cultural heritage. In today's game of power, cultural soft power is becoming an increasingly important part of it. Doing a good job in the international publicity of Chinese culture has become an important way to show cultural confidence and improve the international influence of Chinese culture. Since the 18th CPC National Congress, the government has attached great importance to the international publicity of outstanding Chinese culture and makes efforts in strengthening the international publicity of Shu Jin through various ways so as to improve the international influence of Shu Jin.","PeriodicalId":473239,"journal":{"name":"Journal of sociology and ethnology","volume":"33 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on the International Communication Strategies of Shu Brocade\",\"authors\":\"\",\"doi\":\"10.23977/jsoce.2023.050805\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Shu Brocade has a long history, dating back over two thousand years. It is one of the four famous brocades in China and has a profound cultural heritage. In today's game of power, cultural soft power is becoming an increasingly important part of it. Doing a good job in the international publicity of Chinese culture has become an important way to show cultural confidence and improve the international influence of Chinese culture. Since the 18th CPC National Congress, the government has attached great importance to the international publicity of outstanding Chinese culture and makes efforts in strengthening the international publicity of Shu Jin through various ways so as to improve the international influence of Shu Jin.\",\"PeriodicalId\":473239,\"journal\":{\"name\":\"Journal of sociology and ethnology\",\"volume\":\"33 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of sociology and ethnology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23977/jsoce.2023.050805\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of sociology and ethnology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23977/jsoce.2023.050805","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on the International Communication Strategies of Shu Brocade
Shu Brocade has a long history, dating back over two thousand years. It is one of the four famous brocades in China and has a profound cultural heritage. In today's game of power, cultural soft power is becoming an increasingly important part of it. Doing a good job in the international publicity of Chinese culture has become an important way to show cultural confidence and improve the international influence of Chinese culture. Since the 18th CPC National Congress, the government has attached great importance to the international publicity of outstanding Chinese culture and makes efforts in strengthening the international publicity of Shu Jin through various ways so as to improve the international influence of Shu Jin.