蜀锦的国际传播策略研究

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摘要

蜀锦历史悠久,可追溯到两千多年前。它是中国四大名锦之一,有着深厚的文化底蕴。在当今的权力游戏中,文化软实力正成为越来越重要的组成部分。做好中华文化的国际宣传工作,已成为展示文化自信、提高中华文化国际影响力的重要途径。党的十八大以来,政府高度重视中华优秀文化的国际宣传工作,通过多种方式加强舒瑾的国际宣传,提高舒瑾的国际影响力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Research on the International Communication Strategies of Shu Brocade
Shu Brocade has a long history, dating back over two thousand years. It is one of the four famous brocades in China and has a profound cultural heritage. In today's game of power, cultural soft power is becoming an increasingly important part of it. Doing a good job in the international publicity of Chinese culture has become an important way to show cultural confidence and improve the international influence of Chinese culture. Since the 18th CPC National Congress, the government has attached great importance to the international publicity of outstanding Chinese culture and makes efforts in strengthening the international publicity of Shu Jin through various ways so as to improve the international influence of Shu Jin.
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