Research on the Digital Development Strategy of Wenzhou Blue Clamp-Resist Dyeing

Wenzhou Blue Clamp-Resist Dyeing, Industry, Digitalization, Development Strategy. Wenzhou blue clamp-resist dyeing has rich forms of expression and unique cultural space, and plays an irreplaceable role in preserving and displaying Wenzhou regional color, regional culture and folk customs. Based on the analysis of the current situation and development trend of the blue clamp-resist dyeing industry, successful cases of the industrialization development of intangible cultural heritage were studied to learn from successful experience. To explore the digital development path of Wenzhou blue clamp-resist dyeing industry with "one platform, two aspects and five paths", so as to solve the practical difficulties of the current blue clamp-resist dyeing industry, such as insufficient development power, improper development and lack of industrial integration; To optimize the digital support of intangible cultural heritage, expand the digital influence of intangible cultural heritage, promote the protection, inheritance and innovation of Wenzhou blue clamp-resist dyeing, and lead more people to break the circle of "intangible cultural heritage", so as to provide new countermeasures and implementable plans for the digital development of Wenzhou blue clamp-resist dyeing industry.