MASTERING ENTERPRISE COMPETITIVENESS MANAGEMENT THROUGH LOGISTIC ENGINEERING

Due to the rapidly changing global markets and the impact of digitalization, businesses must continually seek new opportunities to enhance their competitiveness, including the logistics principles application. While logistics alone may not grant substantial competitive advantages, its strategic alignment with key competencies, continuous improvement, and the application of logistics engineering principles can significantly enhance an enterprise's competitive standing. The article aims to provide a comprehensive understanding of logistic engineering and its potential to revolutionize enterprise competitiveness management. The primary hypothesis of this research postulates the conception of logistic governance as the creation of an institutional environment that imparts logistic principles and philosophy to all participants. In doing so, it ensures the selection and generation of superior logistic practices among those available in the market. Choosing these best practices and integrating them with dynamic capabilities promotes competitive growth within an enterprise. The selection of best practices is adjusted within the logistics governance framework, which is proposed to be considered a new theoretical concept. Providing additional hypotheses in connection with management's focus has aided in developing a high-level model for logistical engineering. This model highlights two critical processes: an operation process activated by an event timer and the subsequent logistical engineering process. The result of this sequence is the creation of institutional rules for the logistics system, thus establishing an overarching framework. This enhances the system's efficiency and adaptability amidst varied business situations. Keywords: logistics engineering, integrated supply chains, competitiveness management, logistics governance