{"title":"街头小贩接受数字支付应用程序过程中的技术采用动态:使用PLS-SEM对UTAUT2的扩展","authors":"Shivani Prasad, Yogesh Sharma, Ankit Suri","doi":"10.1177/09722629231187260","DOIUrl":null,"url":null,"abstract":"In this study, we employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the factors influencing the adoption of digital payment applications among street vendors. Street vendors, who significantly contribute to the informal sector, are well-known in India because they offer affordable goods and services at their customers’ doorsteps. Understanding the mechanics of technology adoption is essential to fostering digitalization in the unorganized sector. We performed a primary survey to get input from 306 street vendors in New Delhi, India for analysis. Three additional constructs—Privacy Risk, Security and Digital Literacy—were introduced to the UTAUT2 model and were tested using PLS-SEM. The results reveal that while digital literacy strongly influences behavioural intention among street vendors in India, privacy risk and security were not significantly influencing behavioural intention to use mobile-based digital payment applications. While street vendors have been ignorant of privacy risks and security, there are increasing cases of fraud and data leaks during digital transactions. Therefore, as a managerial implication, it is suggested that digital payment-based companies should pay close attention to conducting awareness programs on privacy risks and security for street vendors to ensure the smooth and safe adoption of digital payment apps in the informal sector.","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Dynamics of Technology Adoption During Street Vendors Acceptance of Digital Payment Apps: An Extension of UTAUT2 Using PLS-SEM\",\"authors\":\"Shivani Prasad, Yogesh Sharma, Ankit Suri\",\"doi\":\"10.1177/09722629231187260\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this study, we employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the factors influencing the adoption of digital payment applications among street vendors. Street vendors, who significantly contribute to the informal sector, are well-known in India because they offer affordable goods and services at their customers’ doorsteps. Understanding the mechanics of technology adoption is essential to fostering digitalization in the unorganized sector. We performed a primary survey to get input from 306 street vendors in New Delhi, India for analysis. Three additional constructs—Privacy Risk, Security and Digital Literacy—were introduced to the UTAUT2 model and were tested using PLS-SEM. The results reveal that while digital literacy strongly influences behavioural intention among street vendors in India, privacy risk and security were not significantly influencing behavioural intention to use mobile-based digital payment applications. While street vendors have been ignorant of privacy risks and security, there are increasing cases of fraud and data leaks during digital transactions. Therefore, as a managerial implication, it is suggested that digital payment-based companies should pay close attention to conducting awareness programs on privacy risks and security for street vendors to ensure the smooth and safe adoption of digital payment apps in the informal sector.\",\"PeriodicalId\":44860,\"journal\":{\"name\":\"Vision-The Journal of Business Perspective\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2023-10-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Vision-The Journal of Business Perspective\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09722629231187260\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vision-The Journal of Business Perspective","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09722629231187260","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Dynamics of Technology Adoption During Street Vendors Acceptance of Digital Payment Apps: An Extension of UTAUT2 Using PLS-SEM
In this study, we employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the factors influencing the adoption of digital payment applications among street vendors. Street vendors, who significantly contribute to the informal sector, are well-known in India because they offer affordable goods and services at their customers’ doorsteps. Understanding the mechanics of technology adoption is essential to fostering digitalization in the unorganized sector. We performed a primary survey to get input from 306 street vendors in New Delhi, India for analysis. Three additional constructs—Privacy Risk, Security and Digital Literacy—were introduced to the UTAUT2 model and were tested using PLS-SEM. The results reveal that while digital literacy strongly influences behavioural intention among street vendors in India, privacy risk and security were not significantly influencing behavioural intention to use mobile-based digital payment applications. While street vendors have been ignorant of privacy risks and security, there are increasing cases of fraud and data leaks during digital transactions. Therefore, as a managerial implication, it is suggested that digital payment-based companies should pay close attention to conducting awareness programs on privacy risks and security for street vendors to ensure the smooth and safe adoption of digital payment apps in the informal sector.
期刊介绍:
Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.