AN ANALYTICAL REVIEW OF GROWTH OF E-COMMERCE TOWARDS CONSUMERS IN INDIA

The rapid proliferation of technology and the Internet has revolutionized the way business is conducted worldwide. In India, the emergence and subsequent growth of the e-commerce sector have significantly impacted consumer behavior, shopping patterns, and the overall retail landscape. This paper presents an in-depth analytical review of the growth of e-commerce towards consumers in India. It explores the factors driving this growth, the challenges faced, and the implications for consumers, businesses, and the economy as a whole. Through an examination of relevant literature, statistical data, and case studies, this paper aims to provide a comprehensive understanding of the e-commerce landscape in India and its effects on consumer behavior.