Who Seeks and Shares Fact-Checking Information? Within the Context of COVID-19 in South Korea

Abstract Fact-checking information (FCI) serves in the fight against the infodemic and as an information service that helps people use their discretion in judging information in a post-truth era. Therefore, we investigated personal factors influencing users’ decisions in using and sharing COVID-19-related FCI in South Korea. The study took three steps to build hypotheses and collect data: a theoretical approach; an empirical approach through in-depth interviews; and an online survey amongst 304 information users who reside in Korea. More strictly, the interview data were analyzed through content analysis, and the online survey data were statistically analyzed using a SPSS 25.0 program. In conclusion, the study revealed that previous political FCI user research ignored health belief variables (health consciousness, perceived severity, and perceived susceptibility), which also influenced FCI usage. Moreover, critical prosuming literacy, a key predictor of sharing and disseminating misinformation, has a strong causal relationship with FCI seeking and sharing. The findings expand the notion of fact-checking from a type of journalism to “information” and “information services” and suggest that fact-checking has the potential to become an expanded information service in which experts in broader areas can participate.